Let's map where your brand actually is — before we map where it's going.
This short assessment builds a Brand Complexity Profile across five weighted dimensions. It tells us how much of TDF™ your brand is ready to absorb, and which licensing tier fits the way you actually operate. Takes about 4 minutes. Nothing here is graded — there are no wrong answers, only an honest map.
◐ Tell us who we're profiling
How wide and deep is your product world?
The more SKUs, collections, and channel-specific products you carry, the more places framework language has to live consistently.
Who is doing the work behind the brand?
This is often the single biggest driver of an engagement. The more teams that touch your messaging, the more places standards have to be installed — and trained.
Where does your brand show up?
The more channels you serve, the more places your standards have to be implemented — each with its own audience and constraints.
How much do you already teach?
More education means more content to standardize — and more surfaces where framework language earns trust. Every program you run is a place TDF™ can deepen authority.
How many places does a customer meet you?
Each touchpoint is another surface where your standards need to be applied consistently. The more entry points, the more there is to align.
You're all set. Send your profile to the TDF™ team.
When you submit, your Brand Complexity Profile goes straight to our team for review. You'll get a confirmation here and a link to book your discovery call — no commitment, just clarity.
◐ Before you submit
Make sure you've completed your brand & contact details and the five sections. Anything left blank is simply counted as not-yet-applicable.